Posted on Jun 23, 2016 in
Insurance Developments and Trends,
Technology Impacting Auto Insurance |
Comments Off on Insurers Aim to Use New Technology To Make Cars “Marketing Machines”
Modern cars capture vast amounts of information about drivers through various computer technologies, tracking where drivers are going, when, and how they are driving. A new study from McKinsey and Company suggests that the future of car insurance lies in harnessing that data: by collecting and analyzing data collected from drivers, car insurers could turn the car into a “marketing...